A Personal Note From Jim Labadie and Tom Collins, the “Sales Before the Sale” Guys…
Dear Fellow Coach,
Why is it critical to deeply understand your ideal client’s buying path from beginning to end? Without clarity on who your perfect clients are and what motivates them, it's nearly impossible to consistently attract and have them buy from you.
And this lack of insight is why many coaches struggle to fill their pipeline with qualified prospects who become high-paying, ideal long-term clients.
How can knowing the answers to their greatest struggles at the exact time they want them transform your business?
When you have a deep grasp of your best client's frustrations, goals and decision-making process, everything changes.
Your marketing speaks directly to their needs.
Your sales conversations resonate at a deeper emotional level.
The entire client experience becomes tailored to attract and satisfy this ideal target audience.
What happens when you don't take the time to gain this knowledge?
The results speak for themselves:
(THESE BULLETS CAN BE STRONGER. I THINK THESE ARE 3D LEADS BULLETS)
❗Low conversion rates
❗Wasted marketing dollars
❗Time spent with prospects that aren't a great fit
❗Income uncertainty and perpetual overwhelm.
And most importantly, all of these add up to what you already know:
You’ll NEVER Hit the 7-Figure Mark If You Don’t Figure it All Out!
But you don’t have to worry about that, because we’ve already figured it all out for you.
The Sale Before the Sale approach —- powerful sequence we have developed and perfected, you'll be able to attract and pre-sell your perfect clients before even speaking with them. This technique allows you to have clarity into their deepest wants, needs and motivations so you can craft messaging and offers that practically sell themselves.
We've used The Sale Before the Sale method for decades to help coaches across every niche blow past income goals and work only with clients they love. If you're ready to end the struggle with inconsistent clients and growth, the 7 step sequence will get you there faster than you can imagine.
As you can see from the testimonials plastered all over this site…
After Years of 7 & 8 Figure campaigns, we’re stepping out from Behind-The-Scenes and finally releasing our powerful “Sale Before the Sale” Method.
And working with a select few coaches that meet our strict requirements. You see, after XYZ results we’ve had over the years, we’re not interested in working with just anyone. We’re very picky about who we work with.
If You Want Our Help Getting to 7 Figures, You Need to Be All of the Following:
✅ Doing 6 figures already
✅ Committed
✅ Coachable and teachable.
✅ Great at what you do.
Able to handle the BLANK that comes with the transformation you will need to make to be a 7 figure coach. And we’ll also be able to tell if you’re up for eventually hitting 8 or 9.
Here’s what to do next (Pat has a really cool contact form actually that gets email and you have to answer a bunch of qualifiers)
Since 2003, Jim has founded and co-founded 6, 7 and 8 figure businesses. Before joining Tom to turn their vast experience into The Sale Before the Sale method and coaching program, he most recently had a 7 figure exit from his nutritional products company.
His pioneering spirit has led to a variety of trends in the fitness industry. From sparking the Boot Camp craze of the early 2000s, to creating business models that have been copied by some of the most successful companies on the planet. Jim’s courses, coaching and mastermind groups spawned numerous millionaires and have inspired countless entrepreneurs to build enduring businesses that lead to dream lifestyles.
Recruited by Microsoft as a “Fitness Visionary”
Coached a fitness professional through the process of successfully closing a $300,000.00 deal with a National Hockey League franchise.
Has written email campaigns that have generated over $50,000,000.00 in sales.
Built an army of over 1,000 affiliates to promote one of his brands.
The "behind the scenes" 9-figure executive
Over the past 30+ years, Tom has worked with world-class businesses in TV, Seminars, Direct Response, and Internet Marketing in producing over $1Billion in top-line revenues.
Tom’s specialization is in helping clients add significant profits to their bottom line through new campaigns to their existing customers through effective strategy, and focused implementation with a single-eye on results.
Tom “grew up” in his career working with demanding accounts, with an extremely high pressure to perform or lose market share, even the entire campaign/account (worth millions of dollars a year), and possibly the end of the company they were serving.
Working “behind-the-scenes” creating obscene profits for his clients, Tom built and delivered coaching programs, information products, Saas software, membership programs, implementation services, website production, SEO, Ad development, copywriting, email marketing, media buying…and more.
First coaching sale, November 1996
500,000 courses sold
Behind the scenes of big players
Coaching curriculum delivered to 10’s of thousands of high-ticket coaching students, peaking at over 3,500 coaching sessions per week
Membership/continuity programs serving over 100,000 customers
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